A consumer watchdog is calling for better regulation of sunscreens after 10 brands failed to live up to efficacy claims.
Consumer NZ says its latest test of sunscreens highlights how classifying sunscreens as cosmetics is not protecting consumers and needs to change.
Forecasters predict much of the country is set to swelter this weekend – the first of the summer. New Zealand's melanoma cancer rates are among the world's worst.
Consumer chief executive Sue Chetwin said only nine out of the 19 products tested met their SPF label claims and the requirements for broad-spectrum protection.
"As a result of our test two 'natural' sunscreens, which only provided low protection, and a third product, which didn't meet its high protection or broad spectrum claims, have been removed from sale."