There was slightly more style than substance when Prime Minister John Key and Communications Minister Amy Adams revealed a plan to get Northland pulsing with faster, fatter broadband.
Mobile phone coverage would also be improved, and blackspots done away with, they said.
The buzz words used by Mr Key and Ms Adams were "better connectivity".
It was news that most people at NorthTec's Kerikeri campus yesterday had heard before - last September, in fact. Back then the Government said the UBF roll-out would be extended to smaller towns as well as main centres.
On the Northland byelection campaign trail, where National's candidate Mark Osborne is getting a taste of the hustings, both the senior party politicians played down the deja vu component of the UFB plan. There was now "a strong likelihood" smaller Northland towns - for example, Kerikeri, Kaitaia, Kaikohe and Dargaville - would be among priority locations, Ms Adams said.