A record stranding of three turtles on Ninety Mile Beach in a week has marine life experts calling for people to keep an eye out for mounds that move on the sand.
A hawksbill turtle was found with a large crack along its shell, indicating it had been run over by a car. It was rushed to Auckland Zoo Vet Centre but died of lung injuries a day later.
Kelly Tarlton's Sea Life Aquarium staff have dealt with four turtle strandings in two weeks, three on Ninety Mile Beach and one at Napier - an unusually high number over such a short time, and also unusual at this time of year.
Aquarium curator Andrew Christie said the centre has successfully rehabilitated and released 33 turtles since 1991, but he hasn't seen strandings this early in the season since 2012.
"We're asking that, when you're at your local beach, please keep your eyes out for sea turtles that may have washed up on the beach. We want to find these animals and get them into care as quickly as possible, to ensure they have the best chance of survival," Mr Christie said.