While it may seem that Northland has been an "island" in recent times, in terms of our visitor economy and destination management, there is no more appropriate saying than "no man is an island". Working together for the benefit of our visitor economy is more important now than it has ever been.
Last year my colleague, Tania Burt, wrote about the shift towards destination management and the partnerships that had been formed as part of the process. Now that Tai Tokerau has its very own Destination Management Plan (TNDMP), those partnerships have been strengthened further as we work towards the vision of enhanced visitor experiences for the benefit of our communities, businesses, the environment, and future generations. Destination management at its very core is the relationship between our communities, our environment, and our manuhiri/visitors.

These partnerships are also what make Northland truly unique in our destination management journey. Rather than the Regional Tourism Organisation shouldering the full weight of destination management, our journey has been shared through our partnership structure in the creation of the TNDMP, the guidance of our leadership group, and the working group who are beginning the implementation of the actions within the plan.
