He said Tutukaka was a delightful place and residents wanted the resort, which had been there 12 years, to stand out.
"I'm surprised people wouldn't enjoy the change. Personally, I'm delighted with it and it's a step forward. Why be dull when you can be interesting?"
Northland tourism advocate Jeroen Jongejans, who runs award-winning Dive Tutukaka, said the new paint job had people talking and had divided opinion in the community.
"It challenges your thinking. It's not set up in a predictable pattern and I think it's really different and has people talking about Oceans and Tutukaka."
Comments made on the Tutukaka Coast Facebook page reflected the difference of opinions.
Trudi Nelson commented: "Truly can't see what all the negative naysayers were prattling on about. 200 per cent better than the previous beige brown monster. The world needs more colour. Love it."
However, Adam Doel differed in his opinion.
"Looks good with my eyes closed. Colour is good but there's no consistency to this, it's all random and looks tacky."