Cardboard boxes which double as beds for a newborn baby and are full of baby supplies are being distributed to Northland families in need.
BabyStart boxes are packed full of around 40 items of baby neccessities, from blankets, clothing and nappies to a book and toy. In addition, a fitted mattress and sheets mean it can be used as a bassinet.
Former Northland couple Phil and Clare Horrobin founded the BabyStart charity in 2015 along with police officer Bryan Ward.
Mr Horrobin said the inspiration came from the Finnish baby box which started in 1938. Originally it was just for disadvantaged families, but now the Finnish government provides 40,000 boxes a year.
He said in New Zealand they were working in Northland, Auckland and Porirua where boxes were sent to midwives and district health boards distributed them to families with newborns at risk of Sudden Unexplained Death in Infancy (SUDI) or were struggling to get all the items they needed to care for their baby.