The Whangarei and Far North councils are working out new Local Alcohol Policies (LAPs) after the Government introduced new liquor laws last year.
But Dr Rice said it was not rocket science that the number of liquor outlets and availability of booze was related to harm from alcohol.
He said councils should implement a cap on liquor outlets while the Government should introduce a minimum price on alcohol to counter booze price wars as liquor outlets competed for customers.
Dr Rice said both measures were recommended by the NZ Law Commission in its report to the Government ahead of the new laws, but had been ignored.
"It's very clear from the evidence and in fact is logical, that the greater number of [alcohol] outlets the greater the harm caused [by alcohol] in those communities," he said.
"The price of alcohol, particularly the price of the cheapest alcohol, is also a clear determinant in that [harm]."
The Law Commissions' review of the regulatory framework for alcohol sale and supply - Alcohol in our lives - Curbing the Harm - made a series of recommendations for reducing alcohol harm, but most were ignored by government.
Dr Rice said it seemed politics, rather than what was in the best interest of the public, was driving alcohol laws here.
"Sadly politics comes into alcohol policy very quickly. The Law Commission made some very good recommendations, and ones that have been introduced by many other countries around the world, and they will help, if they are committed to. The World Health Organisation has come up with the best practice [for alcohol harm reduction] and they are very similar to your Law Commission recommendations."
He said New Zealanders also needed to change their attitude towards alcohol, especially around drink-driving.
Dr Rice said New Zealand had a high rate of drunk driving convictions and it seemed as if many people's attitudes towards those caught was "hard luck".
"For all the troubles with alcohol in the UK - and there are some very high rates of harm in some areas - drink-driving is not a big issue, because people just don't do it and people don't accept others doing it," he said.
"The [drink-driving] enforcement is very strict and the penalties are fairly substantial and there's a real public disdain with drink-driving considered really shameful in the UK."