"Every time somebody sees the 'It's Not OK' sign in the paper, on TV or on the back of a bus or wherever, it sows a little seed. That seed then grows and if that leads to people reporting abuse that's great, it's exposing it."
Tryphina House, which helped Ms Cochrane, has two safe houses in Whangarei and is one of two women's refuges in the city - the other is Te Puna o Te Aroha Maori Women's Refuge - and Ms Harris said the campaign had led to a big increase in demand for its service over the past year.
In the 12 months to the end of June, Tryphena's two safe houses saw 121 residential clients (and their children), who stayed a total of 3637 bed nights, compared to 107 clients and 2724 bed nights in the 12 months to the end of June last year.
Over the same period, community clients (with non-residential needs) rose from 445 women and their children to 481 women and their children, and callouts by police to domestic incidents rose from 382 to 570.
The refuge operates a 24/7 service and calls to and from its phoneline increased from 7271 to 10,994 in the 12 months to June 30, this year.
Ms Harris said it was incredibly brave of Ms Cochrane and her three eldest children - Alyssa, James and Elanda - to waive their right to name suppression and read out victim impact statements in court so Titford could be named.
Women can call 0800 REFUGE if they experience any kind of domestic abuse, or visit www.womensrefuge.org.nz to seek specialised help.