In 2012, Northland lost 19 young people to suicide.
As a region, we've never really known how to talk about, how to discuss it sensibly.
There is concern that talking about it will make it worse, but not talking about it hasn't exactly worked either.
And we've never really had the facts of what happened aired publicly. Until now.
The NZ Herald has spent the past six months researching a series of stories on youth suicide in New Zealand.
I know for a fact that the first thing the Herald did was consider what impact the stories would have on readers - positive and negative. It is a subject that has to be reported sensibly, and sensitively, but boldly too.