A Northland group has launched a campaign to increase awareness and help save the world's most endangered dolphin species.
Not only is Maui's dolphin the rarest in the world, with only 55 known survivors, it lives in a limited area roughly between Kawhia Harbour to the south and the Kaipara Harbour to the north on the west coast.
The small dolphins' cause has now got bigger with the launch of the Whangarei branch of Dolphin Defenders, part of a national campaign to put pressure on the Government to do more to protect the animals.
Maungakaramea farmer and environmentalist Zelka Grammer said it was "intolerable and an embarrassment" that under the watch of the current Government, Maui's and Hector's dolphins numbers had come dangerously close to the brink of no return. New research confirms that New Zealand's Maui's dolphins could face extinction by 2031.
"Can you imagine how that would sit internationally, what that would do for our clean green image and reputation?"