Mr Keene said he was not sure if the lowered limit was warranted, especially in terms of rural pubs, but he and other operators were taking a positive approach. "The new alcohol limit is something we've got to deal with and we want to be positive about it," he said.
In Tutukaka, the licensed premises have banded together to offer a minivan service for $5, to get people to and from the establishments.
Parua Bay Tavern director, Murray Owles, said in the first few weeks after the law change regulars were unsure of their drinking limits.
However, the pub celebrated its busiest Christmas and New Year season in 10 years. "Any negative effects of the new drink driving limit have been absorbed by other positive scenarios such as weather, the price of petrol and most significantly, the substantial increase in visitors to our coastal paradise," he said.
Phil Sentch, Northland Representative for Hospitality New Zealand said overall people had changed their behaviour.