Mr Wihongi said Mrs Urlich was well respected not only in Northland but nationally and internationally. In January, Mrs Urlich and seven other Te Tai Tokerau artists went to Queensland to work for 12 days with a group of Aboriginal artists.
She described it at the time as a "sharing of technique" and "wonderful collaborative art".
Mr Wihongi said Mrs Urlich was "very encouraging" when working with young artists.
"They called her Aunty and referred to her as the matriarch. She was highly respected and very, very caring."
When Mrs Urlich was interviewed by the Advocate about her New Year's Honour, she said that despite being retired she still worked on her art.
"I don't want to stop, no, so long as my hands hold out I'll be doing my art."
Mrs Urlich will lie at Oturei Marae, Dargaville, from 1pm today.
Her funeral service will be held on Monday at 10am.