James Parsons drew a big turnout of farmers and agriculture industry officials to a field day on his Ashgrove Coopworth stud in the Tangowahine Valley last week soon after stepping down from the chairmanship of Beef+Lamb NZ.
The 478ha hill country farm is 80 per cent owned by James and his wife Janine and 20 per cent by James' soldier brother Brigadier General Chris Parsons and his wife Hayley. Chris is Deputy Chief of Army and is serving in London as Military Attache with the NZ High Commission.
The brothers grew up on their parents' 370ha Broadwood sheep and beef farm. After leaving school James was a shepherd in the South island before attending Lincoln University, from where he graduated in 1998 and took up shearing. He bought the Broadwood farm off his father Donn in 2001 and with Janine, a registered nurse, farmed it until 2013. James became a Beef+Lamb NZ director in 2009.
With Chris and Hayley and family friends Ross and Joy Cleary, the Tangowahine property — which had been farmed since the 1950s by three generations of the Ruddell family — was acquired and the Ashgrove Coopworth Stud was bought from David Hartles, of Maungaturoto.
Ashgrove Ltd was created in 2014 with Northland Federated Farmers president John Blackwell as chairman, accountant Nigel Brereton as a board member, Chris as a shareholder director and James as managing director. Ashgrove employs Ed Long as farm manager. He lives on the farm. James and his family have moved to another property they have at Maungatapere.