The generosity of Northlanders is again being called upon for the Northern Advocate's annual Christmas Appeal.
For the second year in a row, the appeal for toys and non-perishable goods will be for Barnardos Whangarei, which provides care, education and support services for children and their families across the whole of Northland.
Greg Alexander, general manager for NZME in Northland, which publishes the Northern Advocate, said that while for most people the festive season was a time of excitement, sharing and giving, for others it could be a challenging time.
"As a significant employer and business in Northland, we recognise the important role we can play in amplifying the message for many worthy causes," said Mr Alexander.
"We support dozens of organisations and charities each year, and the Northern Advocate/Barnardos Christmas appeal is a major one for us.