Eight Russian news outlets have focused in on a Whangarei man helping connect adoptees with their birth parents.
Alex Gilbert, 23, featured in the Advocate in August as he embarked on an online project called I'm Adopted, which has since shared the stories of more than 60 people from New Zealand, Australia and the United States on their journey to reconnect with their birth families.
Mr Gilbert was adopted as a 2-year-old from an orphanage in Archangelsk, Russia by Janice and Mark Gilbert in 1994. When he turned 21 he travelled to Russia to meet his birth parents.
The experience was "better than expected", though he said it would have been helpful to have more access to other people who had been through a similar experience. Thus, I'm Adopted was born.
Last week, eight Russian newspapers and major television networks featured him, as the online community began to take off.