Northlanders are an active bunch, with 65 per cent involved in sport or recreation every week.
Sport Northland boss Brent Eastwood said the figures were great, and showed peoplewere taking advantage of the region's natural resources, but more could be done to get other Northlanders active and healthy.
The latest research document from Lincoln University - Sport and Active Recreation Regional Profile: Northland Region and The Economic Value of Sport & Recreation to the Northland region - outlines just how much Northlanders participate.
The research found that 65 per cent of Northlanders - 76,000 people - participate in sport and recreation in any given week, compared to a national high of 74 per cent. A healthy 92.3 per cent of those aged 5-17 in Northland spend at least three hours a week in organised or informal sport and recreation activity.
Each year 12 per cent (14,400) of adults in Northland take part in one or more organised events, such as fun walks or runs, and fishing tournaments.