The new owners of Stay Kerikeri have shown their confidence and optimism in the Far North by investing $250,000 in a major revamp of an old, tired motel.
Formerly known as the Abilene Motel, a total renovation and rebrand has been done which now provides a contemporary and fashionable boutique vibe for its apartments and studios, owners Bill and Paula Schwass say.
"If one person invests others will follow with confidence," Bill said. "We have lived in Northland most of our lives and love Northland for its diversity, eclectic personalities, its buzz and climate. The best things in life are the simple things and that is what people crave today.
"That's why I consider the potential in our area is huge."
Purchased 18 months ago as an "ageing" three-star motel, the choice of a central and walkable location in booming Kerikeri was irresistible for the hospitality industry professionals to realise their vision.