Northland Inc's Vaughan Cooper said Lonely Planet's decision to rank Northland among its top three destinations to visit in Asia Pacific in 2019 is a "huge accolade".
The list, published by the global travel go-to yesterday placed the Bay of Islands and Northland behind Margaret River and southern Western Australia, and the southern Japanese island of Shikoku.
"This gives a clear indication of just how much tourism is growing in our region and the far-reaching effects it's having," Northland Inc's acting chef executive said.
"The Bay of Islands has long been described as 'the jewel in our crown', and rightly so, but this is also a significant boost for Northland as a whole to be recognised. It will generate significant exposure and considerably raise our global profile.''
The news follows close on the heels of the completion of stage one of the Hihiaua Cultural Centre in Whangārei, the opening of the new Bay of Islands Airport terminal, and Tourism NZ's decision to put Northland "front and centre" of its international campaign, showcasing what makes New Zealand such a unique and special destination.