The UK government has launched a series of deliberately bizarre, erroneous ads encouraging Britons to stay at home - and the mastermind behind them is New Zealander Ben Guerin.
Co-founder of creative and digital agency, Topham Guerin, the Kiwi has been recruited by 10 Downing Street to produce a campaign intended to be mocked and shared online - and in doing so spread the message to stay at home during the coronavirus pandemic.
![Sean Topham and Ben Guerin have been recruited for UK political campaigns. Photo / tophamguerin.com](https://www.nzherald.co.nz/resizer/v2/CAYZ2I3RWWRMPFO2JCDNPYELWA.jpg?auth=d221949c66de8a7ffc56b4b6d28a3225b04c697e091e0c2236353ab045a7ace7&width=16&height=9&quality=70&smart=true)
The series includes an ad where two women are sat on a couch sharing a bowl of food - with a hand that clearly belongs to someone else reaching out from between the couch cushions.
![Can you see something strange about this image? Photo / Twitter](https://www.nzherald.co.nz/resizer/v2/GD5RMTLQ25QVUHFMSQNLODEAJU.jpg?auth=cacf7f83c479dba705bb8aa2f2dbeb27024c22273c931a1968a48d851e9352e1&width=16&height=8&quality=70&smart=true)