OPINION:
Oh good. Just when my bathroom cabinet was looking a little sparse, along comes a Hollywood-celeb-turned-shaman to pep it up. The latest entrant into an already crowded – if well-scented – arena is Jared Leto, who launches Twentynine Palms next week, named after the town in the Joshua Tree National Park, the botanics of which inspire the range (of course they do).
Strict vegan and yogi Leto (still petal-fine of features and line-free at 50) has worked with respected beauty experts to evolve the range of eye creams, cleansers, moisturisers, hand creams, body washes and shampoos. Although you might not have realised that you needed an £84 ($165) clay mask during this winter of discontent, dear reader, your epidermis will be aglow even if your radiators are not.
The Goopification of celebrity culture is complete. Where Gwyneth Paltrow’s manicured feet first tread, hordes of celebs have followed in an attempt to “pivot” into lucrative lifestyle brands (Goop’s worth is around $250m). Like Gwyneth Paltrow’s vagina-scented candle, it’s surely a matter of time before we men are presented with a Jared Leto’s scrotal aftershave.