It's the breakfast staple which many Kiwis have taken under their wing, Instagrammed the hell out of and even blamed for the nation's housing affordability crisis.
However, one of New Zealand's most beloved dishes — avocado on toast — may have been deceiving our ever-burgeoning population of vegans.
That's because, according to the BBC comedy quiz show QI, the key delicious ingredient isn't actually vegan at all.
Contestants on the panel show were asked whether almonds, avocados, kiwifruit, butternut squash, and melons were vegan.
However, they were shocked when host Sandi Toksvig said none of them are, news.com.au reported.