Help & Support

How do personalised content recommendations (AI) work ?

Like many global publishers, we personalise your experience in certain places throughout NZ Herald to recommend things we think you’ll like. These recommendations are based on a combination of articles that you have read in the past, what people with similar reading habits have consumed, or articles from your region of New Zealand.

These recommendations are far more accurate for logged-in users – but can be skewed significantly if you share computer/device.

That said, we may not always get it right, and we are always aiming to improve how we personalise your NZ Herald experience. Feel free to contact us if you have any specific feedback.

To collect the information we use to deliver these recommendations, we use cookies. To find out more about how we securely collect, protect and use your information, you can read our privacy policy here.

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