Dapper riders will don their finest outfits and sit astride their classic and vintage-styled motorcycles later this month to raise money for an important cause.
The world's largest motorcycling charity event, The Distinguished Gentleman's Ride, is coming to Hawke's Bay for the first time later this month.
Held throughout the country for the past four years, Hawke's Bay Hosts Mark Dekker and Jason Lake saw the opportunity to bring the event to the region.
"Everyone into motorcycles who we spoke to wanted to see the event here," Mr Dekker said.
The event raises awareness towards men's health and men's suicide prevention, and this year aims to raise US$5 million (NZ$6.8m) internationally.