Prospects bright for Hawke's Bay business events industry
A familiarisation tour of local venues and experiences by visiting professional conference organisers (PCO) is the latest regional collaboration designed to grow the value of the business events industry for Hawke's Bay. Last week's two-day PCO famil closely followed dual announcements which unveiled Hawke's Bay as the host region for two major events industry annual conferences in 2020 – the New Zealand Events Association's 'Eventing the Future' conference in September, and Conference and Incentives New Zealand conference in October. Hawke's Bay Tourism's chief executive Hamish Saxton said the region's events industry united behind all three collaborative efforts which have showcased Hawke's Bay as a highly-capable business event destination. "Business events offer considerable potential for a region like Hawke's Bay, particularly as they tend to occur during our shoulder visitor season between about May and October. Saxton says the imminent availability of the redeveloped Toitoi – Hawke's Bay Arts and Events Centre, alongside the well-established credentials of the Napier War Memorial Conference Centre and a host of other venue, dining, and experience options, means the region has the necessary infrastructure to increase its share of New Zealand's business events market – estimated at about 2.3 per cent in the year to June 2019. "The final major piece in the puzzle is a regional approach in bidding for events under the Hawke's Bay banner, where relevant. Based on my experiences to date, I have every confidence that the local events industry are completely on board with this approach."
READ MORE:
• Premium - What's happening in the Hawke's Bay business world?
• Unique Hastings/Waipawa business takes out Supreme trophy at 2019 PAN PAC Hawke's Bay Business Awards
• Premium - Big win for Hawke's Bay company at national business awards
• Premium - What's happening in the Hawke's Bay business world?
NOW Broadband take home top award
NOW Broadband, for the second year in a row, picked up the award for New Zealand's Best Customer Support in Auckland at the annual Broadband Compare & TUANZ awards. Fresh off the back of winning the award, NOW CEO Hamish White reflected on what this means for what they set out to achieve back in 2012. "At the time, we looked at the broadband market and saw one big issue almost every Kiwi was facing, being able to get hold of and help from their provider. So we made a promise to ourselves and our customers – to push the boundaries of what they'd come to expect because every customer deserves more." A proud product of Hawke's Bay, NOW points to its regional roots for why the brand strikes a chord with everyday Kiwis. "We're a little bit unique in our industry, being based in Hawke's Bay, and we think this gives us an edge. It enables us to get closer to our customers and connect more in the community, who have been our best source of ideas as well as being our most loyal customers." The other benefit White points out is it makes it easier to attract and retain great employees. "With a 15-minute commute to work, a few short steps away from the nearest beach and endless hours of sunshine, Hawke's Bay makes for an easy sell when it comes to getting top talent to move here."