Hawke's Bay music and festival lovers setting out for the three-day Rhythm and Vines event in Gisborne which kicks off this Thursday have received a bit of driving advice from Eastern Districts police.
"It doesn't matter how long it takes to get there - the most important thing is that you do get there," Hawke's Bay Police Senior Sergeant Luke Shadbolt said.
"We will have more patrols and extra staff out on the roads than usual and we will be strongly policing the roads up to Gisborne," he said, adding that the festival annually attracted large numbers of people from the Bay and they needed to take responsibility for the way they travelled there and back.
"We will be watching for speeding and general driver behaviour, and of course drink-driving."
But the Napier-Gisborne stretch is not the only area being strongly targeted by police on the roads.