Dannevirke's Tony Shannon has a 40-year-old friend on a morphine pump, "just waiting to die", and he wants men's health brought into the spotlight.
Shannon and his friends Clive Hook and Trevor Burton are putting their power behind a major men's health expo, supported by a car show in Dannevirke in November.
"It's snowballing into a huge event," Shannon said. "There's been a massive amount of work which has already gone into making the event a success and promoting it and I've been working on this since last November.
"We get a warrant of fitness for our cars, why not for our health?" he said.
Shannon is using Dannevirke's large number of classic car enthusiasts as the hub to build the men's health expo around because he believes we have more classic cars per head of population than many other towns in the country.