Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Waitahora author Sue McCauley on being deaf and contacting call centres

Leanne Warr
By Leanne Warr
Editor - Bush Telegraph·Bush Telegraph·
21 Feb, 2024 08:39 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Sue McCauley (last year) at her Waitahora home. Sue says deafness is an invisible disability and it sometimes feels as if deaf people are overlooked. Photo / Leanne Warr

Sue McCauley (last year) at her Waitahora home. Sue says deafness is an invisible disability and it sometimes feels as if deaf people are overlooked. Photo / Leanne Warr

When Sue McCauley-Hammond sees ads for hearing aids, she sees them talking about how tiny they are “so no one should know you’re deaf”.

“The implication seems to be we should be embarrassed about being deaf.

“I’m buggered if I’m going to feel embarrassed.”

Sue, who lives in Waitahora, noticed she had trouble with her hearing some years ago and is now deaf, and uses a hearing aid.

But there are still issues, especially when talking to people in call centres.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

She feels it’s an embarrassing situation because she either can’t hear the call centre representative or can’t understand them, especially if they have an accent.

“It’s just horrible to say to someone ‘I can’t hear because of your accent’,” she says.

“I think those poor people in the call centres, they must feel frustrated about it, if they get endless callers like me.”

Advertisement
Advertise with NZME.

Sue, who is in her 80s, will often tell them she’s deaf and they offer to speak louder, but it’s not the volume that is the problem, and she asks them to speak slowly.

“I’ve never had anyone be unpleasant. They’re lovely.”

She says the representative always makes a huge effort to accommodate.

“But this shouldn’t be necessary. There should be someone at every call centre who is available for deaf people.”

Sue reiterates that she doesn’t feel it’s the call centre operator’s problem, but more something that should be dealt with by management and it takes understanding that when someone is deaf, or hard of hearing, they can’t hear well and the brain can’t interpret.

“It doesn’t get all the signals it needs to interpret what they’re saying.”

There might be times when she has to ask the person on the line to repeat what they’re saying, but she doesn’t always understand.

“If you don’t get it twice, you need to put it in a different way, but they just persist and keep saying the same word you can’t get over and over again,” Sue says.

“There must be another way of telling me this.”

Like many others her age, Sue isn’t comfortable with using technology such as chat or other online alternatives and living rurally, she can’t guarantee that her internet service will be working.

Advertisement
Advertise with NZME.

“I don’t entirely trust those sorts of communications.”

The Hearing Association Tararua is keen to get stories from others experiencing similar problems to Sue and start conversations on how to find solutions to the problem.

The need to raise awareness of such problems is part of the motivation behind World Hearing Day, by the World Health Organisation, held on March 3. This year’s theme is around making ear and hearing care a reality for all.




Advertisement
Advertise with NZME.




Save

    Share this article

Latest from Hawkes Bay Today

Premium
Hawkes Bay Today

End of swimming pool weeds: Family's delight as cyclone-hit home gets green light

04 Jul 06:00 PM
Hawkes Bay Today

On The Up: The paddling club of breast cancer survivors set to represent NZ on world stage

04 Jul 06:00 PM
Hawkes Bay Today

Napier ice swimmer Davey Jones - what I gain when I dive into the chilly depths

04 Jul 06:00 PM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Premium
End of swimming pool weeds: Family's delight as cyclone-hit home gets green light

End of swimming pool weeds: Family's delight as cyclone-hit home gets green light

04 Jul 06:00 PM

42 Havelock North homes are out of limbo after two-and-a-half years.

On The Up: The paddling club of breast cancer survivors set to represent NZ on world stage

On The Up: The paddling club of breast cancer survivors set to represent NZ on world stage

04 Jul 06:00 PM
Napier ice swimmer Davey Jones - what I gain when I dive into the chilly depths

Napier ice swimmer Davey Jones - what I gain when I dive into the chilly depths

04 Jul 06:00 PM
Premium
Trentham debacle sparks memories of another wrong turn: John Jenkins

Trentham debacle sparks memories of another wrong turn: John Jenkins

04 Jul 06:00 PM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP