The woman who died in a crash near Wairoa on Friday was well-known locally.
Judy Shadbolt worked at B-J's Dairy in Wairoa and was involved in golf and bowls, her sister Lyn said.
"She was really well known in the community. She had a busy life."
Ms Shadbolt grew up in Wairoa and attended Wairoa College in the 1960s.
She died on Friday in a single-vehicle crash just half an hour before the holiday road toll period officially began.