A total of 9000 volunteers were needed to collect donations across the country, but just another 68 in Hastings.
Last year, only about 80 people volunteered to collect donations in the Hastings area - 40 per cent fewer than needed.
Despite the volunteer shortage, the collectors raised $9635 for the Breast Cancer Foundation during the 2016 appeal.
Ms McCutcheon said her husband, Chris Miles, would be displaying his hot pink car at one of the sites to help bring people in and encourage donations.
He has had the 1973 Holden Torana in a colour called "Strike Me Pink" for many years, and used to race it before converting it into a street car.
"It's a sexy colour," Ms McCutcheon said.
There was a good response to the call for volunteers in Havelock North, she said, but not as good in Hastings.
"People are busy, they think 'Oh, it's too hard.'"
Most people the volunteers encounter are friendly, and happy to donate, she said.
"It's about being involved in your community and giving back to your community."
Money raised from the Pink Ribbon appeal goes to the Breast Cancer Foundation, which provides support, education and research funding.
Breast cancer is the most common cancer for women, and the third most common overall.
About 3000 women are diagnosed in New Zealand every year, and 20 men. The disease affects one in eight women.
Volunteers can email Susie McCutcheon at susiemcc@xtra.co.nz or sign up online at the Breast Cancer Foundation website.
Volunteers were still needed for the following sites:
Countdown Hastings
Bay Plaza (outside Pharmacy)
New World Hastings City (Heretaunga Street)
Peter Dunkerley Pharmacy Hastings
Briscoes Hastings
Bunnings Hastings
Westpac Hastings
Mitre 10 Mega Hastings
Donations can be made to street collectors, online or by texting PINK to 4499 to donate $3.
