"Other councils can put their own stuff in them in the future so that we can help Business Hawke's Bay to sell the economic opportunities of the region."
Hawke's Bay District Council's new sales videos, made to promote the region, can be adapted by any organisation looking to market itself and the region, says Hastings District Council Council marketing manager Tim Carthew. The videos had a chapterised structure so they could be adapted by various groups "whether that be Napier or other industry content".
"It will be a moving feast - some chapters may become less relevant as the needs of the region evolve," he said.
The slogan was a "positioning line" that could work alongside other existing brands whether they be business, organisation or territorial.
"It is not a new brand, as such."
The development of the sales material was also inspired by Hastings Mayor Lawrence Yule's frustration when overseas.
"I was sick of being in places where I couldn't show people who we are," he said.
The six videos are long and short versions of three categories: selling Hawke's Bay to International Investors, selling the region in New Zealand and selling it to China. The Chinese version has a spoken Mandarin greeting and subtitles.
"If anyone has ever been to China you would know they need to understand GDP numbers and a whole lot of facts."
The videos, made by Hawke's Bay production company Indelible, share some common material and are hosted by TV personality Francesca Rudkin.
They offer a smorgasbord of Hawke's Bay features, told by people in business.
The material cost of the resources was about $50,000, Mr Carthew said.
The videos and slogan were revealed to business and community leaders at an invitation-only presentation at Focal Point Cinema on Tuesday evening.
Mr Yule said the region needed to go "hard out" for economic opportunities that would provide jobs.
Support for new initiative
Heather Skipworth
IronMaori co-founder Heather Skipworth said she endorsed Hastings District Council's Great Things Grow Here investment attraction campaign material because she wanted to support the region.
"I think it will help," she said. "Too often we are reading all the negative things about what is going on in Hawke's Bay and it is a nice change to have something really positive."
Ms Skipworth was elected to the Hawke's Bay District Health Board last year and in June this year received the Queen's Service Medal for services to athletics and Maori.
She is one of three founders of IronMaori, an event that has grown from 228 participants in 2009 to 2500. Other events of different lengths and different age groups are held throughout New Zealand.
David Trubridge
Havelock North designer David Trubridge said Hawke's Bay's success needed to be shared. Hastings District Council Council marketing manager Tim Carthew said Mr Trubridge was asked to endorse the Great Things Grow Here initiative because he had enjoyed "amazing" achievement himself.
A naval architect, he opened a design studio in Whakatu incorporating a showroom, workshop and design studio. Awards include the Good Design Awards (NZ), the Silver Leaf Awards (Japan), Designboom / Sotheby's Awards (London).
"A number of times you hear about people who have been succeeding for a long time and it turns out they are just around the corner," he said.
Michael Whittaker
Te Mata Mushrooms owner Michael Whittaker features in the Great Things Grow Here videos and has been part of the team developing Hastings District Council's marketing material.
Hastings mayor Lawrence Yule said he was asked to help because he is part of a "new breed" of entrepreneur in the region.
Mr Whittaker founded Atlantis Healthcare before returning to Hawke's Bay where he has invested in the mushroom business and has robotic milking and property development plans. He said the material was key to attracting investment.
The logo's simplicity would "usher in a new understanding" of the region's diversity.
