The Central Hawke's Bay man killed in car crash on Wednesday morning was a "loved eldest son".
He was 41-year-old Dustin Kirk Sigvertsen, from Waipukurau.
Mr Sigvertsen died at the scene of the crash on Wednesday, at the intersection of Ongaonga Rd and Plantation Rd, east of Ongaonga.
Police said a northbound Ford Telstar, being driven by Mr Sigvertsen, on Plantation Road collided with an eastbound Nissan Navara ute on Ongaonga Road just after 8am.
Another Central Hawke's Bay resident involved in the crash, a man in his mid-50's, was taken to hospital with serious abdominal injuries.