Hawkes Bay is hosting the new United States ambassador to New Zealand and Samoa, Tom Udall, for the first time this week.
And judging by his early appreciation of the region, he will be back for F.A.W.C! next summer.
Udall visited the Watties factory in Hastings and Bostock New Zealand on Thursday, the first day of his trip.
"It is very exciting to visit the fruit bowl of New Zealand."
Udall said the region punched above its weight when it came to exports and the environment.