The Women's Lifestyle Expo is returning to Hawke's Bay in September next year.
It will be the first time in three years the event has been to the region.
Tipped as the "ultimate girls' day out," the event brings an assortment of products ranging from jewellery, to business, fitness and more.
Leading New Zealand media company NZME recently took over ownership of the expo and are expecting it to be one of the Bay's largest events.
NZME also runs other successful companies such as Newstalk ZB, Grabone as well as Hawke's Bay Today.