Hawke's Bay's ability to encourage sporting participation across the region has been given a $18,410-boost from the annual Tremains Triathlon event.
The triathlon has been running since 1994 and has become the largest multi-team event in the region, and with 846 people taking part in the event in March co-organiser Simon Tremain yesterday officially handed over a cheque to Triathlon Hawke's Bay after its most recent success.
"These guys do an awesome job and having our brand associated with this event is really good for us," Tremain said.
"When we started it we just wanted to hitout to the corporate triathletes of Hawke's Bay, trying to get the community involved with our brand and sport. We are always trying to do things to improve it, we had a change of venue this year."
The event continued to grow in popularity, he said.