Hawke's Bay-founded realtor Tremains has boosted staffing levels to open up in Taupo, as it eyes opening more branches elsewhere in the North Island.
Managing director and partner Simon Tremain said the company was "very excited" to have opened a new branch in Taupo on Monday.
"Our brand has a good community feel about it, we're genuine, and we think, and they do as well, that there's a real opportunity for us in that market."
Tremain said at present the company already had the Sotheby's International brand in Taupo, which had a good share of the high-end market but there was still another 60 to 70 per cent of the market that covered investors and first-home buyers, which was untouched.
"There's a lot of lakefront locations and holiday spots but they also have Taupo central with first-home buyers and older suburbs with homes that need a little bit of attention - so that's the mums and dads of the world and that's the Tremains market."