For more than three decades the wheels have turned and the toys have emerged, and the smiles for hundreds of Hawke's Bay youngsters have beamed across their faces at Christmas.
On Sunday, November 10, more than 200 motorcycles are expected to fire up and carry their often fluffy or colourfully-clad little passengers from Hastings to Napier for what will be the 33rd annual Hawke's Bay Bikers Toy Run in support of Birthright Hawke's Bay Child and Family Care Trust.
It has become a well-established ride of support and is a major boost for Birthright.
Birthright CEO Andy Pilbrow said "hundreds, hundreds of families" benefit from the generosity of the motorcyclists, and members of the public who turn out to the after-ride sausage sizzle at Anderson Park.
He said it meant that for many less fortunate youngsters throughout the community it could be the only gift they would get at Christmas.