Tourism spend for Hawke's Bay continues to rise, according to the latest release by the Ministry of Business, Innovation and Employment.
The Monthly Regional Tourism Estimates showed that the tourism spend for the year to November had reached an estimated $578 million, a nine per cent increase on the year to November last year.
MBIE manager of sector trends Peter Ellis said international visitors spent $157 million, which was a 13 per cent increase, while national visitors spent $421 million, a seven per cent increase.
"When it comes to the monthly expenditure, tourism spend in Hawke's Bay for the month of November 2016 is up 17 per cent compared with the month of November 2015," Mr Ellis said.
Hawke's Bay Tourism general manager Annie Dundas said the latest release was good news for the region.