This year's Winter F.A.W.C! events are in hot demand and ticket sales well ahead of last year's series, organisers say.
After ticket sales opened last week, 12 of the 48 events in this year's series have sold out, meaning more than 1200 tickets of the 3000 available have been snapped up.
Hawke's Bay Tourism general manager Annie Dundas said she was thrilled with the response so far.
"In less than a week we've sold well over a third of the tickets - that's well ahead of last year's sales."
Popular events which had not yet sold out included Why Sherry is the new Gin at Westshore Beach Inn, Winter Feasting at Elephant Hill Estate Winery and the Medieval Winter Feast at the Old Church.