Christmas is but a month away and while it is a time of festive fun for many, it can also be a not so festive time for some who find things a little tough.
That is where the annual Christmas Cheer Appeal steps in.
The appeal kicked off more than 30 years ago in a very modest way but has grown to become a huge commercial and community supported food, gift and fundraising event steered by the Napier City Council's Community Development unit and Family Works.
As always, Hawke's Bay Today is devoted to being part of it.
The 2014 Christmas Cheer Appeal kicked off today and will run until December 15 when hundreds of parcels for less fortunate families in Napier and Hastings will be readied for delivery. About 480 parcels will be prepared in Napier and an equal amount in Hastings - with recipients nominated by 35 social, church and community agencies in Napier and 38 in Hastings.