It may be business but it's also a mission for Hastings rentals manager Jamie Richardson who, with some emotion, says: "I want to put people in nice, warm homes."
The trouble is, on the back of state housing demolition and removal and other changes in the housing market, there isn't the stock to go around.
Working for Oxygen Property Management, and in the letting and rentals management for almost 13 years, she says: "I get quite distraught sometimes. I want to help everyone. I want to see everyone in a nice warm property. Hawke's Bay is a great place to bring-up children."
But she says many children's prospects are being harmed by the lack of security about where they are living, including disrupting school life and sleeping and eating worries as the youngsters face anxiety about their futures.
She was speaking this week as increasing pressure on home rentals was highlighted by one property owner reported to have had 900 inquiries, although other reports suggest that was 900 on-line views, which increased during the week to over 2000.