Te Matatini chairman Selwyn Parata and executive director Carl Ross, seated with competitions chief judge Joe Harawira, said that the festival, started in 1972 and which had been seen by some for many years as exclusively a Maori event, had grown to become a big international event, to an extent highlighted by live-streaming statistics for Te Matatini 2015 in Christchurch.
"There were over 2 million hits," said Mr Ross. "The majority of them were from Asia."
He said more and more people globally are planning holidays to take in kapa haka festivals and, in keeping with educational aspirations, people unable to understand the reo will be able to follow with a translation service at the site.
He said the Te Matatini approach is to create an environment for everyone "to share the ultimate kapa haka festival."
The teams come from 161 that took part in 13 regional festivals and, as the festival grows to be able to support more and more, the numbers are expected to continue to grow.
Te Matatini's Government-sourced funding, across all it's operations including schools festivals, has been increased to $1.9 million, and Mr Parata said it is enough, adding: "The target is to become financially autonomous."
More than 40,000 tickets have been sold, with sales expected to climb through the three days of preliminary performances and Sunday's finals.