Eating something out of the "naughty bits" sections is encouraged at Village Green Cafe, where during the month of May the usual white macarons have taken on a pink tinge.
For every macaron sold this month, $1 will be donated to the national Breast Cancer Foundation.
"It's not keeping with our usual ethos of using food as medicine, but it's helping a healthy cause - it's pretty special," says cafe owner Carol Eivers.
Ms Eivers says supporting the Breast Cancer Foundation is "very close to my heart" as she lost a close friend to the disease last year.
Village Green Cafe is not new to the concept of giving, having donated trays of goodies made by award-winning chef Bjorn Schuffelen to those who suffered from the recent Waimarama fires.