Hawkes Bay Today
  • Hawke's Bay Today home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Napier
  • Hastings
  • Havelock North
  • Central Hawke's Bay
  • Tararua

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • Napier
  • Hastings
  • Dannevirke
  • Gisborne

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Hawkes Bay Today

Talking Point: The Apples and Pairs view

By Alan Pollard
Hawkes Bay Today·
2 Nov, 2018 02:10 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Alan Pollard is chief executive of NZ Apples and Pears.

Alan Pollard is chief executive of NZ Apples and Pears.

Who owns the Port of Napier and how any future development is funded is currently the topic of a formal consultation process by the Hawke's Bay Regional Council.

In this piece I make no attempt to express any view about either of those matters, other than encourage people to "have their say".

What I did want to make comment on is the critical importance to our industry and for the Hawke's Bay region of having a fully functioning, well run and efficient port facility that has the capacity to handle the significant increased volumes of freight and cargo that are forecast by port users over the next few decades.

The apple and pear industry in Hawke's Bay has no choice but to send our exports through Napier Port.

There are simply not enough trucks or drivers available to export our apples via any other port, and even if there were, the cost of doing so is prohibitive.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

So, the industry is very interested in the future development of the port to accommodate our expected growth.

Hawke's Bay grows and exports about two-thirds of New Zealand's apple crop. With expected export receipts of almost $500m in 2018, the industry contributes somewhere between $1.5 billion and $2.5b in economic benefit to the region each year.

That includes not just the 2400 permanent and 12,500 seasonal jobs in the industry in Hawke's Bay, but all the associated jobs and investment relating to logistics, rural supplies, consultants, professional advisers and the like.

Advertisement
Advertise with NZME.

The New Zealand apple and pear industry has been ranked No 1 in the world for the last four years.

This reflects our unique New Zealand developed varieties; how we grow our trees and fruit in an environmentally, socially and culturally sustainable way; how we harvest our fruit in a fixed harvest window using New Zealand and Pacific Island labour; our world-leading post-harvest technologies; and our sophisticated marketing to the world.

Consumers the world over want our product and we must be able to deliver the unique customer experience that New Zealand apples and pears offer.

To meet this increasing demand, the industry is growing. Around 1 million trees are being planted nationally each year, some new and some replacement varieties.

Discover more

Jazz voted UK's tastiest apple

07 Nov 08:00 PM

Trees felled after chainsaw attack in Napier reserve

18 Nov 04:00 PM

Planted area is increasing year on year by around 4 per cent. And new planting techniques (two-dimensional along wires rather than traditional three-dimensional tree structures) could double what is already the highest productivity per hectare of any other producing country in the world, around 50 per cent higher in fact than the second-highest producing country.

Which brings me back to the port. For the industry to be able to deliver on our growth aspirations, and to deliver on increased job opportunities and economic activity in the region, and also to deliver high-quality product on time to a growing number of discerning customers worldwide, we need to see the port capacity increase and technology advance.

The port handled a record 5 million tonnes of cargo this financial year but cargo growth, ageing assets, larger ships and port congestion mean its ability to handle much more cargo is severely compromised. It is estimated the port will need to invest $320m to $350m over the next 10 years to build a new wharf, replace ageing assets and increase capacity.

Napier Port customers (Hawke's Bay producers) and shipping lines already contribute to its future development programme, and this will continue.

However, they cannot shoulder the full burden, and with the redevelopment benefiting all of Hawke's Bay for generations to come we welcome the port consulting on alternative funding sources.

The port is a very important strategic asset for the region, and I hope that by securing its future the aspirations and potential of the region can be realised.

Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Hawkes Bay Today

Hawkes Bay Today

Taradale and Pirate set sail for Hawke's Bay club rugby final

05 Jul 11:55 PM
Premium
Hawkes Bay Today

Couple behind lauded cocktail bar call it a day: 'I don’t think people are prioritising social lives'

05 Jul 06:00 PM
Hawkes Bay Today

Flaxmere Woolworths site work begins, supermarket built by mid-2026

05 Jul 06:00 PM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from Hawkes Bay Today

Taradale and Pirate set sail for Hawke's Bay club rugby final

Taradale and Pirate set sail for Hawke's Bay club rugby final

05 Jul 11:55 PM

Dominant first halves were the difference, with Maddison Trophy final spots on the line.

Premium
Couple behind lauded cocktail bar call it a day: 'I don’t think people are prioritising social lives'

Couple behind lauded cocktail bar call it a day: 'I don’t think people are prioritising social lives'

05 Jul 06:00 PM
Flaxmere Woolworths site work begins, supermarket built by mid-2026

Flaxmere Woolworths site work begins, supermarket built by mid-2026

05 Jul 06:00 PM
Premium
End of swimming pool weeds: Family's delight as cyclone-hit home gets green light

End of swimming pool weeds: Family's delight as cyclone-hit home gets green light

04 Jul 06:00 PM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Hawke's Bay Today e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Hawke's Bay Today
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Hawke's Bay Today
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP