Former Wellington accountant David Scott is enticing Hawke's Bay power consumers to privatise Unison, our regional lines company.
He has waved around an extraordinarily fanciful $10,000 payout to Hawke's Bay households, with an enthusiastic but facts-free sales pitch.
Mr Scott's latest $10,000 bid follows one of $4000 he made only a few weeks ago, at the recent power trust annual public meeting. It would appear that his earlier figure was not incentive enough, so just throw in another more attractive number to get people's attention.
As a former Wellington City resident, one would think Mr Scott would learn from the sad lessons power consumers have had with their privatised lines company, Wellington Electricity.
Sold off in the 1990s, a stream of international owners have stripped and squabbled over the remains ever since. It is now in the ownership of Hong Kong investors Cheung Kong Infrastructure.
Back then, Wellington power consumers were seduced with a payout of a few thousand dollars. Enough to buy a new fridge, put a deposit on a car or go off for a holiday.