In its fourth year, the Big Easy is bringing more entertainment and enjoyment to riders of the 43km course around Hawke's Bay's trails.
Tourism Hawke's Bay manager Annie Dundas said the ride was "brilliantly laid-back" and riders were encouraged to take all day to complete the route, enjoying the tasty Hawke's Bay distractions along the way.
This year's ride will feature a lot more entertainment, with a number of buskers and two live entertainers - impersonators of Elvis Presley and Austin Powers - en route.
Ms Dundas said: "If we put cool stuff out there people will stop and enjoy an icecream or some food."
The entertainment will not stop after the ride, with a finale party and concert at Black Barn Vineyard in the evening.