When Jacob Crawley had to be rescued from a Mahia rip, it was both a wake-up call and a chance to find his calling.
Crawley, who's now been a Hawke's Bay regional life guard for three summer seasons, knows first hand just how dangerous the beaches in the Bay can be.
"I got swept out pretty far," he said.
"You can feel the current taking you out and it can be quite freaky, but you need to remain calm and know life guards are taught how to handle these situations."
Surf Life Saving NZ (SLSNZ) is reminding enthusiastic swimmers to stay rip safe this summer, preaching a simple message known as the three Rs.