Young business students will get the chance to see first hand how The Farmlands Horse of the Year Show benefits the region.
Some local high schools have been invited to the show with Karamu High School and Havelock North High School booking in a trip.
Havelock North High School's business studies teacher Rachel Hulls will take 12 students to the event who will be looking at the show from a business angle.
"They are doing very low level study on the impact of the show on Hawke's Bay," Ms Hulls said.
"They are very interested in seeing first-hand how much benefit the region gets."