Dozens of staff at Hawke's Bay Today have registered to out-pace each other and improve their health in a seven week pedometer challenge.
The Step Up Seven Week Challenge in conjunction with Health Hawke's Bay has armed 63 staff members with step counters as an example of how employers can encourage staff to take responsibility for their own health.
Friendly competition had already started between the nine teams, with names such as Tryn'beatus, Miss Fitz, Fit Fantastic and The Editor's Predators, who will compete to take the highest number of steps by the end of the challenge.
Health Hawke's Bay CEO Philip Grant said the partnership with Hawke's Bay Today was an opportunity to raise awareness about reducing risk factors of one of the region's biggest killers - heart disease.
"We loved meeting and talking with Hawke's Bay Today staff members today and seeing their enthusiasm and reasons for taking up the challenge - for themselves, for their families and for their colleagues," he said.