So entering the 2013 SQM, which emerged from what was acknowledged as being one of the finest grape-growing seasons to descend upon Hawke's Bay, was seen as an effective way to get the word out - about both Squawking Magpie and the growing global emergence of the Hawke's Bay region.
"The market is ticking along - we have had one re-order already."
Mr Yortt said the winemaking team were confident the 2013 SQM would stack up against the best cabernets in the world but getting a prestigious double gold was especially rewarding.
Squawking Magpie also scored silver awards for their Counting Crows Chardonnay and Methode Traditionelle which are also now being exported into the big US market.
"So it was good news all round," Mr Yortt said, adding it came on the back of their syrah picking up a gold at the International Wine Show in London.
Equally good news had also emerged from recent tastings he and Ms Dobson had carried out on their 2016 and 2017 vintages.
"The 2016 is looking brilliant and the 2017 is starting to look very good already."
The 2017 vintage had been challenging for many growers and winemakers and he said the now 20-year-old vines and the "gravels" had done the job for them.
"We have come through it [the 2017 season] really well."