The number of people using Hawke's Bay Regional Sports Park has risen by 30 per cent year on year.
Numbers swelled to 231,000 in the year ended June and are forecast to be 250,000 in the next 12 months, while there are also plans for a new netball building at the park.
Sports Park chief executive Jock Mackintosh said the 2015 numbers were a 30 per cent increase on 2014.
"These numbers won't be a surprise to anyone who has been here on a Saturday - but it's not just Saturday," Mr Mackintosh said. "Netballers, hockey players, and cyclists are here every day of the week."
The facilities that attracted the most use were the Hastings Pak'nSave Netball Centre (119,000), The Unison Hockey Stadium (40,000), the William Nelson Athletics precinct (18,000) and the cycle track and skills course (15,000). Greater use is also coming from events.